The AI landscape doesn't move in one direction — it lurches. Some techniques leap from experiment to table stakes in a single quarter; others stall against regulatory walls, technical ceilings, or organisational inertia that no amount of hype can dislodge. Knowing which is which is the hard part. The State of Play cuts through the noise with a rigorously maintained index of AI techniques across every major business domain — classified by maturity, evidenced by real-world adoption, and updated daily so you always know where you stand relative to the field. Stop guessing. Start knowing.
A daily newsletter distilling the past two weeks of movement in a domain or two — delivered to your inbox while the index updates in the background.
Each dot marks the weighted maturity of practices within a domain — hover for a brief summary, click for more detail
AI that accelerates personal research and reading through summarisation, synthesis, and intelligent highlighting of key content. Includes article distillation and research compilation; distinct from deep research tools which autonomously gather sources rather than processing provided ones.
AI-powered reading acceleration—summarising articles, distilling research, synthesising sources—remains stuck in bleeding-edge territory despite mainstream adoption signals and three years of vendor investment. The tools demonstrably work: Google NotebookLM holds a 4.8/5 rating from 240K+ app store reviews; 88% of UK undergraduates use AI for "explain concepts, summarise articles"; Readwise Reader has consolidated around power readers; and Adobe's contract review tools achieve 77% time reduction. Yet adoption growth is stalled by an unresolved core tension: verification barriers and the confidence trap. Independent evaluation reveals the production-reality gap: Oumi's April 2026 analysis found only 39% of Google AI Overviews are both correct and source-supported. Hallucination severity jumps 3-10x on enterprise datasets (legal 18.7%, medical 15.6%) compared to benchmarks. More critically, practitioner research documents that 95% of enterprise AI investments deliver zero ROI, and 40% of US workers experience "workslop"—polished-but-wrong outputs costing 2-3.5 hours rework per incident. Domain expertise amplifies risk: experienced professionals trust confident-sounding outputs without verification. Mitigation strategies exist (source grounding reduces hallucinations 30-50%, disciplined prompting achieves 80% improvement) but all require active human verification workflows, which offset adoption gains. The bifurcation has hardened: routine document review (contract summary, legal brief prep) consolidated around major vendors with proven ROI; research synthesis, academic reading, and knowledge work remain blocked not by capability gaps but by the adoption paradox—tools keep improving while organizations systematically withold scaling until ROI can be demonstrated.
Ecosystem consolidation and feature momentum signal category maturity. Google NotebookLM (May 2026) shows mainstream adoption: 240K+ app store reviews at 4.8/5 rating, #27 US Productivity ranking, with audio overview generation as primary adoption driver. April 2026 releases (auto-source-labeling, bulk sharing, flashcard mastery tracking) address documented friction points from user feedback, indicating product-market fit. Student deployments scaled: 88% of 1,041 UK undergraduates (HEPI survey, Feb 2025) use AI for "explain concepts, summarise articles, suggest research ideas." Readwise Reader consolidated as premium unified reading app targeting knowledge workers (highlights, annotations, Obsidian/Notion/Roam exports) with 7.4/10 ecosystem positioning. Market segmentation deepened: free skimmers (Apricot), power analysts (Feedly AI Pro), executive digests (Readless), semantic search retrieval (Surface + Readwise), open-source alternatives (Karakeep, Linkwarden, Wallabag) showing ecosystem depth. Practitioner workflows scaled: content researchers centralize sources in NotebookLM for pattern discovery; newsletter consumption optimized via hot-topic detection (190 min/week reclaimed from 50-subscription digest); semantic search surfaces relevant reading at writing time (18K+ highlights managed via vector retrieval). Institutional warnings intensified: universities issued systematic guidance restricting research use due to verification barriers; BBC research documented 45% misrepresentation in AI-generated news summaries. However, adoption metrics reveal the core constraint: 95% of enterprise AI investments delivered zero ROI (Harvard/MIT 2025-2026); only 12-18% of companies captured meaningful returns. "Workslop"—polished-but-wrong outputs—affected 40% of US workers monthly, costing 2-3.5 hours rework per incident, offsetting tool-reported speedups. Domain expertise amplified risk: experienced professionals trusted confident-sounding output without verification. The practice bifurcation hardened: routine document review (contract summary 77% speedup, legal brief prep) consolidated around Adobe and Readwise with demonstrated ROI; research synthesis, academic reading, knowledge work remained blocked by verification barriers and the adoption paradox—organizations demanded hard ROI evidence while tools required manual verification workflows that erased productivity gains.
— Ecosystem consolidation: 7 newsletter readers compared across AI features and integrations; Readwise Reader positioned as premium unified reading app for knowledge workers.
— Mainstream adoption confirmed: 240.5K+ app store reviews, 4.8/5 rating, #27 US Productivity ranking. Audio overview generation identified as primary value driver; sync friction and rate limits documented.
— Ecosystem maturity with tiered solutions: free skimmers (Apricot), power-user feed intelligence (Feedly AI Pro), executive digests (Readless); shows market differentiation at category scale.
— Critical adoption barrier: 95% of enterprise AI investments zero ROI; confidence trap escalates errors; 40% of US workers experience 'workslop' costing 2-3.5 hours rework—systematically erases adoption gains.
— Practitioner deployment: content research, audience pattern discovery, SEO research accelerated via centralized source organization and AI-driven first-layer synthesis.
— Addresses reading bottleneck at scale: hot-topic detection clusters cross-source overlap; models time savings of 190 minutes weekly from 50-subscription digest consolidation.
— Semantic search integration surfacing relevant reading during writing via vector similarity; deployed at scale (18k+ highlights), demonstrates agentic retrieval pattern for research synthesis.
— Maps research workflow integration with verification discipline: Perplexity for orientation/discovery only, not formal databases or synthesis; explicit warnings on verification requirements and hallucination risks.